In the past year, the number of pet vacuums sold in the United States has more than doubled from 541,000 in 2016 to 1.7 million in 2017, according to the American Pet Products Association.
And it continues to grow.
According to PetSmart, the US pet market will grow by 5.7% in 2018, up from 3.3% in 2017.
The company predicts that in 2020, the pet supply chain will account for half of the total U.S. economy, or $13.7 trillion.
And for a growing number of consumers, that includes people who have pets.
“The biggest growth is going to be in the pet food business, which is growing at the fastest rate ever,” says Brian Bittner, chief executive of PetSmart.
In the last 12 months alone, the company has seen growth of 15% in the grocery and convenience store space.
The trend toward more pet-friendly diets is fueling a resurgence in pet-based products.
The popularity of pet foods has helped to fuel an explosion in pet and pet-related merchandise sales.
The market for pet-inspired cosmetics and other products has doubled over the past 12 months, according the Pet Industry Association.
While the pet-focused industries have seen a dramatic rise in consumer demand, Bittnedner says the pet industry will continue to grow in the coming years.
“I think the pet products market will continue for a long time,” he says.
Pet brands are starting to diversify beyond pet foods and pet toys, but they’re not just expanding into the pet space.
According the Pet Productivity Alliance, the growth in pet supplies and related services has more potential than ever for the pet retailing industry.
In fact, it’s already up more than 5.5% this year.
“It’s a really good time to be a pet brand,” says Dan Dibak, vice president of marketing for Pet Product Solutions, a marketing consultancy based in New York City.
“People are really embracing the whole idea of owning a pet and taking care of their pets.”